VLEMX "keep informed"

STORY HIGHLIGHTS Zynga games like FarmVille, Mafia Wars are played by millions every day on Facebook Expert says social gaming succeeds by appealing to women, other non-traditional gamers Zynga founder says key to success was games that can be played during conference call Backlash leads to FB group of 5 million saying they're tired of seeing games (CNN) -- Early each morning, millions of farmers around the world rise to toil in their fields. By night, gangs of mobsters scheme and legions of poker players shuffle up and deal. Sure, none of it's real. But the overwhelming popularity of so-called social gaming -- simple games that let people play with their friends on networking sites such as Facebook -- is changing the face of video games, experts say. And as the maker of popular titles like FarmVille and Mafia Wars, San Francisco, California-based Zynga has ridden the games' skyrocketing popularity to the top of that emerging market. For Zynga foun...